![]() ![]() Why does this happen? Perhaps the same customer gave the right address to the billing department, but a wrong one to the online survey team. What if this inconsistency is not limited to email addresses? What if names are spelled wrong, and other information similarly missing or incomplete? Upon further inspection and verification, it was found that 15% of email addresses were entered incorrectly. Addresses like and so on are found in your database. You find that most email addresses entered for your customers are either wrong, invalid or just left incomplete. Your IT team initiates the data transfer but ends up discovering massive data quality issues that threaten to derail the whole data migration. Migrating to a new CRM involves transferring customer data from many different departments. To accomplish this, you need to move to a CRM platform that supports these processes. Suppose your company is looking to automate processes related to social media, email, lead generation, etc. ![]() Your Company wants to move to a New CRM Platform to Take Advantage of Automation If your company decides to migrate to a new system or CRM, you are setting yourself up for a setback. These data entries may also be entered in different sources, be it from billing records, websites, social media advertising information, and more.Īs you can imagine, the data is all over the place. This usually happens when different people write a customer’s name and address in different ways. It is not uncommon to come across inaccurate, inconsistent, and duplicate data entries in most databases. Ultimately, you end up with a unique record, complete with properly arranged names and addresses. It also gets rid of unwanted data entries. Merge purge is a process that combines two or more lists/files by scanning databases and simultaneously identifying and merging similar records. ![]() Unless you use a merge purge software, consolidating all that data in one place is easier said than done. This includes CRMs (like Salesforce), POS data stores, Excel sheets, and content marketing platforms (such as Hubsoft). The average enterprise makes use of at least 464 applications that stream data to your company. Merging data entries from your company’s database, especially when it is coming in from multiple sources, is enough to ruin an IT team’s day. ![]()
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